Perhaps you’ve been at this online business game long enough that you’re no longer interested in or motivated by all the tired models of how to build a business and how to create funnels and run social media and launch content marketing campaigns.
Perhaps, you’re also totally disillusioned with the templates, formulas, and all the recipes from all the gurus wanting your money, guaranteeing that only their way is the one way.
If you’re like me, you no longer need to be bound by the finances and the income and the debt you’ve previously struggled with when you could not make all those gurus’ programs work.
You’re financially secure now, on a new path now, focused more on the value you can provide than the value you can extract. From that security, you intend to publish and share the content and ideas that you continue to produce and refine.
A key imperative of your newfound purpose is to focus on the power, predominance, and untapped potential of the kinds of experiences you can create for those you seek to serve. With all the staggering changes and challenges happening in the world, in business, technology, and human interactions, you recognize the experience as the medium of true change in the world, as the only context where anything meaningful can happen.
You recognize that we desperately need to instill and install authenticity, truth, and credibility before A.I., massive dishonesty, propaganda, deep fakes, and machine-generated reality take over.
Before the misinformation and attention and profit hoarding and privacy piracy of the major platforms and mega corporations permanently corrupt our minds and relationships.
You recognize that the development, innovative application, and constant evolution of authentic experience can provide answers and alternatives to many of these challenges — including how we rise to the disruption caused by the Covid pandemic and the economic fallout of that. This includes the need to completely transform virtual learning and human development, a field that you’re deeply committed to.
I know from decades of solving the biggest challenges of the online experiences for the worlds’ top companies that the methods used in the development and validation of exceptional experience can be applied in new ways to these major societal and cultural challenges.
“Only the truth of who you are, if realized, will set you free.”
― Eckhart Tolle
I know we can advance our art, that we can teach, speak, write, collaborate and connect and make all the income we need by simply getting out there in a big way, with our voices, our faces, our ideas and methods, and our ability to communicate and connect.
The world is evolving rapidly. You’re standing at the intersection of compelling human experience, truth and knowledge and authenticity, and the next phase of your productive years. Make it happen.
All outcomes in business happen only through the experiences we create.
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I’m Bob Berry — researcher, speaker, writer, and innovator on the art of compelling experience.bob@itstheusers.com / LinkedIn / http://ItsTheUsers.com
