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Researchers, Consider your Craft as a Movie Production — With One Critical Twist
As business researchers, we seek knowledge and insight necessary to drive customer outcomes and our own success. It’s what I call ‘requisite hidden knowledge’. Requisite because the insights are required to realize success. Hidden because those insights are invisible until we go vigorously, actively uncover them. And then apply them. The most revealing and rich…
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Of all the illusions in all the minds in all humanity, you stumbled into this one
I’ve researched consciousness and the human experience for the last 3 decades. I’m convinced: Among the thoughts that crowd the mind, few matter. Here are 9 proofs that we’re clueless: Visible light, our primary source of information about our shared reality, is only 0.0035% of the electromagnetic spectrum. What are we missing? Confirmation bias ensures…
